When the SUV craze gained steam in the late 1990’s, automakers leased them out by the trailer-load. Low lease payments expanded the number of people who could drive these $30,000+ trucks off dealer lots. It was estimated that Ford’s (F) gross profit on the Expedition and Lincoln Navigator was an astounding $12,000 and $15,000 respectively
![](http://static.seekingalpha.com/wp-content/seekingalpha/images/200601011Lease3.jpg)
Ford Profits
![](http://media.cleveland.com/open_impact/photo/fordjpg-e2827177f4b5c076_large.jpg)
Ford company
![](http://www.caradvice.com.au/wp-content/uploads/2009/11/ford_sho_098.jpg)
Ford Profits
![](http://cdn.wn.com/ph/img/6e/bd/a5c3225ef69e340d74fcd6ba5b9a-grande.jpg)
Ford logo
![](http://www.urbansurvival.com/week.h369.jpg)
Ford Profit
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